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Business Diversification: The Secret to Speedmaster’s Success

Speedmaster CEO, Jason Kencevski, invited to private tour at Amazon Headquarters in Seattle.

Amazon is one of the largest e-commerce marketplace in the world; it was founded on July, 5th 1994 by Jeff Bezos. Amazon has built the largest global Internet company in terms of revenue. Over 40,000 people are currently employed in The Amazon Seattle Urban Campus, a marvel of engineering. Earlier this month the CEO of Speedmaster, Jason Kencevski was invited to a private tour of their illustrious facilities. He was accompanied by the Deputy CEO and CTO of Booktopia, Wayne Baskin.


The true secret to Amazon’s astounding success is their wide business diversity. In much the same way, Speedmaster has spent the last 40 years creating a versatile and global enterprise. The Speedmaster Partnership Program, for instance, is a multimodal means of practically breeding champions within the global racing community. Additionally, we utilize state of the art and industry leading warehouse and logistical operations to deliver best in class customer service and shipping.


Speedmaster’s business diversification extends beyond creating and manufacturing individual high performance parts. In 2017 Speedmaster joined the elite of exotic car manufactures by designing and building its first Signature DNA vehicle. First showcased at the 2017 SEMA event in Las Vegas, Project Blackbird was modeled after the 1965 Shelby Daytona Coupe. Thanks to our cutting edge DNA components “Blackbird” delivers a smooth and exhilarating ride.

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