Published on

Making a Superior Product: The Speedmaster™ Innovation Process

Winning isn’t meant to be easy. From start to finish, everything designed and engineered by Speedmaster™ is made with precision, power and efficiency in mind.

The development of any of our products begins with our passion for what we do. The Speedmaster Design Team are racers at heart and intrinsically understand the desires of our customers.

The Speedmaster Design Model is a custom tailored framework based on the same processes and protocols used by NASA to launch rockets into space. It begins with identifying shortcomings with current technology, products and methods. Sometimes these opportunities for improvement come from close monitoring of customer feedback. Other times it comes from hands on experience of one of our many global, driving or building partners we have. Once an improvement is identified, we do all that innovation requires...we make things better.



Our Sydney based Research and Development Department takes these incoming ideas and follows the guidelines of our Design Model to make enhancements to current components, or they break new ground and come up with new ideas and inventions entirely.

Where we break the mold and differentiate ourselves as a brand is the lengths we will travel to make sure we get things right the first time. Sometimes this means inventing new methods of stress testing in our labs. But we also realize using lab grade testing equipment and facilities is not how our customers will actually enjoy our products. So oftentimes we will partner with individual builders to test our products where it really counts: at home. We want nothing more than for our products to perform spectacularly in your own garage working on your build with your friends, at your local track as you race on the weekends or on the expressways and streets while you commute to work.



The above photo, for instance, comes courtesy of AK Racing based out of Canada. Their latest build includes our Ford 9” Full Floating Differential Assembly and our Coil Over Suspension system. This is a work in progress, but the build team has plans to push an unprecedented amount of horsepower through this rear end and it will be a testament to the thought and engineering that went into this design.

Here at Speedmaster, we are meticulous about every aspect of our product offerings. It isn't enough to have award winning products. We go the extra mile to ensure the entire customer experience is excellent from start to finish. Little details like CAD designed packaging with an unparalleled “unboxing” experience, “thank you” notes welcoming every buyer to the Speedmaster Team, and an industry leading support team ensure our customers truly enjoy Speedmaster products like none other.


Newsroom


Visit our newsroom to keep up with the latest news and behind-the-scene information at Speedmaster.

Read more >