Covid 19 might have put SEMA 2020 on hold for now until next year, Speedmaster is still using this time to build a masterpiece in the wake of this tragedy. In the 57 year history SEMA has seen its fair share of ups and downs but this Global Pandemic is one of a kind. 

Speedmaster like many other companies have invested a minimum of 12 months of hard work and investment to be ready for the globe’s number one car show. With over 3 million square feet of things on show its hard to stand out and make a splash. 

With this in mind Speedmaster has show cased many one off cars and won many awards, including 14 SEMA Awards in 10 years which has never been done before. So 2020 was going to be like any other year, with the Brand attempting to make an impact again in the worlds toughest show. This year the team was planning to showcase its “Obsidian” a one-off 1969 C10 truck. As usual the team try to explore, innovate and trial new ways of doing old things and this year was no different. “Every year the aim is to do something different for SEMA, although we never do it in the same fashion. That is the Speedmaster Car Building Rule. We engaged with a car that isn’t as Sexy as a traditional 1963 split window Vette or 1969 Camaro, but C10 is a bad arse truck and we needed to build something bad arse and make it sexy.” said Chris Hayes Leader of the Car Build Department. 

With the usual expectation of doing the same thing in a different way the team engaged with the Talented Aidan Donald from Aidan's Design & Illustration. “Getting someone as talented as Aidan on board allowed us to dream up a car design that might not possible in reality. So having him push boundaries allows the team to come up with way of hand building car beyond traditional methods. In future we will incorporate more 3D printing to achieve designs that are IMPOSSIBLE to create with traditional methods.” Said CEO Jason Kencevski. Touching on 3D printing which has allowed to create things beyond imagination like titanium Rims and kids toy’s like “articulated shark” that has full range of movement without having to make any connecting pieces and joins. 

“The future beyond automotive is quickly becoming an exciting one, and being able to incorporate this exciting technology to our industry is something that dreams are made of for companies and brand like Speedmaster.” CEO Jason Kencevski in closing.