Blackbetty was Speedmaster’s second replica build that was introduced at SEMA 2018. This time, the team had a bit more time (four months) to build the Blackbetty. Built by the same team that assembled Speedmaster’s first build, Speedmaster, once again adopted the method of preserving the history of this style of car. Paying respect to the design and build process, Backbetty was built just like it would have in the 1930s - with two guys, a small workshop and a bunch of tools. 

Speedmaster CEO Jason Kencevski wanted the replica to have a feel of the classic car from the 30s but possess the cutting edge technology that will be impressive, even ten years from now. This project corresponds with one of Speedmaster’s mantras of blending old and new technologies to create something new and unique.

“Maybe, when you get in and you drive it and you turn a corner; you put your foot down; you shift a gear; you will feel all of that technology, all of that hard work, all of that application -you will feel all that… You’re one with the car,” said Kencevski.

Wanting to expand the market, Blackbetty was designed to be more than just a car – it was built to be a work of art. The silhouette of this historic icon meets cutting edge technology that has been mastered by the Speedmaster team and approach. 

The design and assembly process drew inspiration from a ’33 Roadster -a car that’s close to Speedmaster’s heart. The family and the history of the company had a unique connection to the classic muscle car. Founder Peter had to sell his ’33 Roadster to fund Pete’s Performance’s very first speed workshop. Speedmaster wanted to build a car that would pull on the heartstrings. 

Introducing nostalgia and personality, and drawing on the human experience, Blackbetty was named.

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