Speedmaster™ CEO, Jason Kencevski speaks on a simple but effective sales and management technique. He also shares a personal account of the story that inspired the method.

In 2019 the pace the world runs at is faster than it ever has been. Time is money and nobody seems to have enough of it. This global rush negatively affects customer service and salesmanship. Most companies worldwide adopt a general strategy that favors efficiency over customer value. By implementing monitoring techniques specifically engineered to drive customer interaction times as low as possible, they encourage employees to choose quantity over quality. The Barber Effect flies directly in the face of this global trend and urges one simple idea: slow down and give each customer 110% attention.

“The problem with rushing through customer interactions is far too many things slip through the cracks” says Kencevski. He had an epiphany during a run-of-the-mill visit to his local barber shop near his home in Sydney, Australia 5 years ago. During his haircut, his barber asks Jason if he would like his beard done as well. Jason realizes his barber, Michael, is working alone and customers are starting to pile up. Understanding what it is like to be a business owner, Jason says “Don’t worry about it, I see you are getting busy, I can come back another day.”

“No,” replies Michael “you’re on the seat. You’re the boss. You’re on the throne. The other guys can wait.” Jason, taken aback, agrees.

For the rest of the exchange, Jason ponders on how impactful the barber’s statement was and, all the while, cannot shake the feeling of confidence given to him. This attitude creates a bubble around customer and proprietor and instills a sense of value like nothing else. The customer is unafraid to ask questions, to take more time and by the end of the transaction, they truly feel like all of their needs, wants and issues have been completely resolved. This is the Barber Effect.

“Just getting through the customers isn’t enough,” states Kencevski, “unlimited attention and 5 star service is what our customers deserve.” Speedmaster implemented this Barber Effect idea some years ago and customer retention and respect has skyrocketed ever since. This is the Speedmaster way. Our goal is to revolutionize customer service, one interaction at a time.